I’ve been handling many of my company’s email campaigns for some time now and I can honestly say that it’s been pretty fun from a technical stand-point. There’s a lot that goes into email marketing (not including the marketing/sales implications). It has it’s own conventions, ideologies, and I believe to the utmost that there’s a larger future than presumed in store for the sometimes misunderstood technology. (I’m patiently waiting for a mobile device header-type.)
Recently I’ve been using my new skills while working on my own applications using SendGrid as an alternative SMTP and email analytics tool. And I’ve only really come across one major programmable error. If you use a desktop client instead of a browser for viewing emails, as I do oftentimes, then this issue might not be so apparent (till now).
I recently was witness to how Gmail handles email headers in regards to HTML v. text-only. Gmail’s SaaS actually only reads the latter MIME-type and throws away the rest. So if you have a text version being made available, and you want your emails to be seen strictly as HTML, you must render the HTML version in your code LAST. Here is a Ruby on Rails example:
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Super “thanks” go out to the SendGrid crew for their constantly superior customer service skills and for helping me out on my way to becoming an email marketing specialist.